the purpose of some music videos is to promote the song or the artist or even the message behind the song as well. Music videos are a good way of promoting the artist because they give a visual representation of the artist/group. by having this, it will make viewers/audiences know who the artist/group is and they would be attracted to both the song and the artist themselves. Music videos are also a good way to promote a certain product for example in (dr dre - kush) he promotes his own headphones and his own range of laptops. this can also be a easy way of promoting the artist, group and the product as well.
also with music videos it can help to show their type of clothes and what they are wear =ing. it can be used to raise awareness on a type of issue thats going on like the earth quake in haiti. it can influence a person on a person by making them listen to the music video
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